Hi, I'm Francesca.

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Hi, I'm Francesca. 〰️

I’m an interdisciplinary designer, artist and culture transformation strategist. I love crafting experiences, services, programs and narratives that spotlight our humanness and strive to improve how we live.

STRATEGY FOR SYSTEMS. DESIGN FOR PEOPLE.

I’m an interdisciplinary designer, strategic communicator and culture strategist dedicated to the art of transformation. From supporting responsible tech adoption to advancing food security, my work bridges the gap between systemic complexity and human necessity. Currently, I’m a Lead Digital Transformation Strategist at Booz Allen Hamilton, where I support the Centers for Disease Control and Prevention in navigating complex digital landscapes.

My work lives at the intersection of people-centered design and systemic change. Over the years, I’ve partnered with public and private sector teams to tackle pressing challenges, including public health messaging, workforce readiness, food access and civic services.

I approach my work with a whole-person philosophy, moving fluidly between the roles of researcher, visual storyteller, facilitator and project manager. Whether I’m mentoring a team or designing a service, my goal is to create environments where both the project and the people closest to it can reach their full potential.

My professional path started with a dual focus on media and storytelling at the University of Wisconsin–Madison (B.A. Journalism and B.A. Radio/TV/Film) and continued with a deep dive into the impact of design at the Maryland Institute College of Art (M.A. Social Design).

EXPERTISE & TRAINING

Résumé available upon request.

Core: Artificial Intelligence (AI) strategy, design thinking & people-centered design, service design, UX research & design, content strategy/ stratcom, workplace culture transformation, change management, project management

Technical: Adobe Illustrator/ InDesign/ Lightroom/ Photoshop, collaborative workspaces (MURAL, Miro), Figma, Generative AI (ChatGPT, Claude, Copilot, Gemini)

Languages: English, French

Skills

Prosci® Certified Change Practitioner
Prosci, 2025

Mental Health First Aid Certificate
National Council for Mental Wellbeing (via National Asian American Pacific Islander Mental Health Association), 2024

UX Certified Practitioner, UX Research Specialty
Nielsen Norman Group, 2024

LEGO® SERIOUS PLAY® Certified Facilitator
Rasmussen Consulting, 2022

Design 101 – Certificate of Completion
DesignLab, 2018

Certifications

M.A. Social Design
Maryland Institute College of Art
Capstone: Designing a culturally responsive mental health care model to support Filipinx/a/o-Americans

B.A. Journalism–Strategic Communication
University of Wisconsin–Madison

B.A. Radio, TV & Film
University of Wisconsin–Madison

Education

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